Marketing content designer
January - July 2022
shopify.com/fr/paiements
Landing pages, emails, and paid ads in english and french

What if business owners could skip lengthy third-party activations and go from setup to selling in one click? That’s exactly what Shopify Payments does—and it does it very well. Shopify’s integrated payment solution is the fastest and simplest way to accept online payments.

Currently available in over 20 countries, Shopify Payments is growing every year. One constant challenge: Shopify Payments must be localized for every market.

I was assigned to support Shopify Payments’ launch in France. I wrote emails, paid ads, and a landing page. Normally, the localization team would have translated all marketing assets, but since my mother tongue is French, I wrote both the English and French content.

As a content designer, this localization experience taught me a lot. A punchy headline might read well in English, but mean nothing in French. It was a good reminder to write clear, concise copy at all times.